Sharon Mahin/Savoca Enterprises
Kirkwood Mahin Announcement
FOR IMMEDIATE RELEASE
New York, NY
January 1, 2015
Kirkwood Mahin Partnership Offers
Complete Communication Solutions, Supplier Diversity
New York, NY January 1, 2015– Two firms with multi-faceted capabilities in communications and printing have joined forces to offer an even broader array of end-to-end solutions tailored for today’s demanding marketplace. Kirkwood Mahin combines the strengths of Kirkwood US, a five company group with a strong track record of bleeding edge digital and offset printing, integrated marketing and fulfillment, with those of Mahin Impressions, Inc., a century old, family-owned, WBENC-certified advertising and printing business.
“It’s no longer enough to simply deliver quality printed materials,” says Craig Wenrich, Sr. Vice- President at Kirkwood US. “Almost anyone with the right equipment can do that. Our more discerning clients are recognizing that each printed piece represents a critical opportunity to advance their brands in a variety of ways. It’s our job to help them do that in any way we can.”
One of those ways is by advancing organizational good citizen goals, notes Sharon Mahin, President of Mahin Impressions, “Contemporary organizations need every dollar they spend to do more work than ever before. For some time now, we have seen a rising consciousness of corporate citizenship and a desire to use the power of the purse to promote environmental or social goals.”
Kirkwood Mahin will serve primarily high-end and large-scale clients in the automotive, cosmetics, fashion, financial services, hospitality, luxury goods and travel & leisure industries. These clients are increasingly demanding the same level and quality of service from their providers that they offer to their own customers. Kirkwood’s Wenrich says, “So whether it’s extremely high definition printing or lightning-fast turnaround, we can provide that, together with a full spectrum of auxiliary marketing and fulfillment services.”
While some aspects of the partnership will be driven by new technology and innovative service models, other aspects are based on timeless truths. “Back in 1907, Mahin Impressions published one of the first known guides to branding and advertising strategy,” according to Sharon Mahin. “You would be surprised by how many of those ideas are still relevant today. It’s those ideas that drive business for us – and for our clients. We believe this new partnership will help create capacity and expand opportunities for everyone we work with.”
Starting as a family-owned printing and advertising business in the nineteenth century, Mahin Impressions has consistently evolved to meet clients’ changing needs – first locally in lower Manhattan and then globally. Today, Mahin Impressions is a woman-owned business and recognized innovator in supply chain diversity for printed communications.
Kirkwood US is a group of five companies that provides a single, unified team with a track record of delivering for innovative startups, prestigious global brands, and everyone in between. The component companies are Kirkwood Digital (digital printing), Kirkwood Direct (direct mail and fulfillment), Kirkwood Printing (traditional and high definition offset and finishing), Magnet Direct (nonprofit development and donor relations) and Perrone Group (higher education development and donor relations). Kirkwood US is an EPA Green Power Partner, uses FSC certified papers and recycles 99% of all waste.
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